U.S. Advertisers spend $167 per person on Direct Mail to earn $2,095 worth of Goods Sold
Since 2015, customer response rates for Direct Mail have increased 37%
87% Positive Response
U.S. Consumers have a positive response to recieving Direct Mail
79% Call to Action
According to the DMA, 79% of consumers act on direct mail immediately, versus only 45% for email
Let Cenveo help your business achieve its best ROI with Direct Mail!
UPCOMING OPPORTUNITY TO SAVE BIG ON POSTAGE
You could save 5% OFF of eligible postage for USPS Marketing Mail® letters and flats, First-Class Mail® letters, cards, and flats, as well as Nonprofit USPS Marketing Mail® letters and flats by enrolling in the USPS Tactile, Sensory, & Interactive (TSI) Promotion in 2024!
TACTILE, SENSORY & INTERACTIVE (TSI)
2023 - START PLANNING Registrations Opens: Dec 15, 2023
2024 - START SAVING Promotion Dates: Feb 1 to Jul 31, 2024
The specialty inks must enhance the engagement and value of the mailpiece.
Unique properties of specialty inks must be both visible and distinguishable on paper.
A variety of paper substrates lend themselves to use of unique treatments that trigger sensory engagements.
Sensory treatments include: Smell & Touch.
Mailpieces must engage recipients through dynamic effects using folds and other dimensional enhancements.
The mailpiece must include elements that the recipient can physically manipulate like a pull perf application.